Brand Integration & Product Placements: Embed - platform for brand integration & product placement

So we just got back from NY after a very exiting product launch of Embed - our new brand integration platform. The response was overwhelming, despite being pitted against NBC upfronts, we had a full house of attendees.
I had very interesting conversation with various producers, media buyers, agency folks, networks, and all of them simply loved our feature set. They loved the fact that there is now a

Single place to view inventory across various media types - tv, film, music, and video games
Transact on these avails
Get analytics based on a new "ad unit" for product placement and brand integration called Entertainment IQ (E*IQ).
See comparisons (using E*IQ) against your competitor set; see top TV shows, and placements.
Introduce new business model -pay for performance. This is ideal for buyers, as this new model does not enforce them to pay upfront for an opportunity, instead they pay based on amount of time their brand appears in a production.

Embed is bringing science into the amorphous and sometimes, confusing world of product placement deals. The inefficiencies in the system will be removed. This is going to be beneficial for both buyers and sellers.

Press coverage has been great!!