Latest placements & deals

I just read this post from Detroit News on how automobile manufacturers are fighting over prized brand integrations.
1. MTV's Real World - the kids in this serial have a problem, they have only one car - Ford Expedition, and they are fighting over who gets to use it. The kids marvel and go wild over the car.

2. Ford has had some remarkable success with movies like Crash, XXX:state fo the union, Die Another Day (T-bird), and is featuring its cars in upcoming movies such as MI-III (Land Rover) and James Bond flick Casino Royale (new Aston Martin).










But there are challenges, movie schedules are long and manufacturers have to tie product launches to movie release date. But most say its worth the effort.

So how is a typical deal structured?
If Universal Studios comes to you and says we want $2 million for the placement of a Dodge Charger in our new movie, 'Miami Vice,' you tell them, 'Absolutely not. But I'll tell you what we will do. We'll spend $4 million on ad buys with you. Let's promote your project and let's promote our property,' .
That was the deal Chrysler struck with the producers of the recent Harrison Ford flick, "Firewall." The Chrysler 300 had a starring role and Chrysler heavily hyped the movie and its car on the Web.